Following primary losses of Trump-backed candidates, experts question the former president's 'mediocre endorsement record'

• Experts are reviewing the influence of former President Donald Trump's endorsement following primary losses.
• "Without the White House, social media or a campaign, Trump doesn't have as much power," a strategist told The Hill.

Following Trump-endorsed David Perdue's loss in this week's primary election for Georgia Governor, experts are analyzing the power of the former president's endorsement.

"Without the White House, social media or a campaign, Trump doesn't have as much power, and that's reflected in his mediocre endorsement record, the fact that other Republican leaders don't defer to him and the decreasing amounts of media coverage," Alex Conant, a Republican strategist, told The Hill.

Trump's endorsement has been highly sought after for GOP candidates, though the influence he has over state and local elections has been called into question after candidates like North Carolina Rep. Madison Cawthorn and Nebraska gubernatorial candidate Charles Herbster failed to secure wins despite the former president's endorsement.

Doug Heye, another Republican strategist, told The Hill that the power of Trump's endorsements has been exaggerated, pointing to Republican Senate primaries in Ohio and Pennsylvania where Trump-endorsed candidates captured one-third of total votes.

"You can't deny that he doesn't have an influence here," Doug Heye, a Republican strategist, told The Hill. "But we now see where that number is and it's around a third or a little bit lower."