It was incredibly complicated for Apple to make the new iPhone's best feature
3D Touch senses how hard you press on the iPhone's display, and different amounts of pressure perform different tasks. If you press lightly on a link, for example, a preview of that webpage will appear, but if you press harder, you'll be taken to that page. The same goes for photos and email.
Josh Tyrangiel, editor of Bloomberg Businessweek, got an inside look at how Apple created this new way to interact with your iPhone, and it turns out that the company has, unsurprisingly, been developing it for quite a long time.
Jony Ive, Apple's chief design officer, told Tyrangiel that the new feature "is something we've been working on for a long time - multi, multi, multi years."
In the piece, which is the cover story for the upcoming issue of Bloomberg Business, which hits newstands on Friday, Tyrangiel explains just how Apple got 3D Touch, iterations of which it already uses on the Apple Watch and some laptops, works on the iPhone:
Tyrangiel not only interviewed Ive, but also Tim Cook, Apple's CEO, and Phil Schiller, Apple's marketing boss, along with other executives.
The full story is definitely worth a read, so head over the Bloomberg Businessweek to check it out.