Mark September 10 on your calendars! M&M is launching its much-awaited SUV TUV300

Your wait for Mahindra & Mahindra’s next SUV is going to end soon as the Indian auto major is launching its new compact SUV-TUV300- next month on September 10 in Maharashtra.

With this new SUV, M&M is enhancing its product portfolio and strengthen its position as a leading manufacturer of utility vehicles in India.

"We will be launching our new compact SUV named TUV300 at Chakan plant, where we also produce other products like the XUV500," Mahindra & Mahindra (M&M) President & Chief Executive, (Automotive) Pravin Shah told news agency PTI.

TUV300, a compact sub-four metre SUV, will be positioned as a true blue SUV and is expected to compete with the likes of Toyota Etios Cross, Hyundai 120 Active and Fiat Avventura which are priced at a range of Rs 6.23 lakh and Rs 8.89 lakh (ex-showroom Delhi).

TUV300 has been inspired by a battle tank with raised shoulders, high front nose, flat roof, high ground clearance and straight bonnet, the company said.

Mahindra & Mahindra is targeting to address needs of those customers who are looking for a pure SUV in the compact segment as TUV300 has been designed and developed in-house by the Mahindra design team.

The company added the research and development of Mahindra TUV300 has been carried out at the Mahindra Research Valley in Chennai.

(Image: Indiaautosblog)