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McDonald's is finally planning to roll out a replacement for the Dollar Menu - and it could be the biggest fast-food news in years

Oct 24, 2017, 22:59 IST

AP/Bernadette Tuazon

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  • McDonald's is rolling out a new value menu in 2018.
  • The menu will offer items priced at $1, $2, and $3.
  • McDonald's has struggled to attract budget-conscious customers since killing the Dollar Menu in 2014.

McDonald's has finally found a replacement for the Dollar Menu.

neonbubble on flickr

On Tuesday, the company said in a call with investors that the chain plans to roll out a new value menu with items priced at $1, $2, and $3 in early 2018.

Executives acknowledged that McDonald's has struggled to attract value-minded customers since killing the Dollar Menu in 2014.

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Recent promotions such as the McPick 2 and $1 drinks have helped bring back customers. However, this new menu would be the chain's first attempt to truly recapture the magic of the Dollar Menu with a national value menu.

"This perhaps is the biggest $MCD news in yrs & has been in development for a very long time," an account run by a McDonald's insider, under the title "McD Truth," tweeted.

McD Truth continued, saying the new menu "has the potential to be bigger than" all-day breakfast - an innovation that helped spark the chain's impressive turnaround in the US over the last two years.

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