A hair extension company wrapped a $20 million superyacht in gold - here's how they pulled off the lavish transformation

Bellami, a hair extension company, wrapped an impressive superyacht with an eye-catching golden hull as an advertising ploy. The vessel spent the summer cruising the Mediterranean and docked at the River Thames for London Fashion Week.

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The 180-foot superyacht was built in Turkey in 2008 and is currently on the market for $20 million. It was previously named "Kinta," but is now known as "Bellami.com."

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The yacht can accommodate 12 guests and 12 crew members.

In addition to an on-board swimming pool outfitted with a glass waterfall and jacuzzi, the superyacht is also equipped with a full service spa and hair salon.

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The superyacht got its glitzy exterior from a chrome wrap instead of a paint job. Nearly 6,500 square feet of golden vinyl coating was applied to the yacht while it was docked in Viareggio, Italy.

The Bellami project is the largest yacht wrap ever done, according to LuxWrap, the company that handled the wrapping.

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It was also accomplished while the yacht was fully in the water.

The team used floating pontoons and scaffolding to complete the project.

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The meticulous process took 13 days. It was scheduled to take 10 but was delayed by rain.

The yacht's exciting extras, like tenders and jet skis, were also wrapped in gold.

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Following London Fashion Week, fashion and beauty influencers were invited to enjoy the yacht's amenities, including the gilded jet skis and full-service salon.