Aston Martin just launched a new service to help owners turn their bespoke homes into personalized supervillain-like 'Automotive Lairs'

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The British automaker announced the news last Thursday at Pebble Beach.

The British automaker announced the news last Thursday at Pebble Beach.
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Obermoser arch-omo architecture firm has created a design concept, pictured below, that has living, entertainment, and leisure areas centered around the Aston Martin.

Obermoser arch-omo architecture firm has created a design concept, pictured below, that has living, entertainment, and leisure areas centered around the Aston Martin.
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“For the car enthusiast the garage is as important as the rest of the house and a bespoke auto gallery designed by Aston Martin that either focuses on showing off the car or is part of a larger, integrated entertainment space with simulators and such like, takes Aston Martin ownership to the next level,” said Reichman.

“For the car enthusiast the garage is as important as the rest of the house and a bespoke auto gallery designed by Aston Martin that either focuses on showing off the car or is part of a larger, integrated entertainment space with simulators and such like, takes Aston Martin ownership to the next level,” said Reichman.

This new design service is a part of Q by Aston, the automaker’s bespoke service. Clients will get to work with the design team and “renowned” architects to create a space that centers around the car, or cars.

This new design service is a part of Q by Aston, the automaker’s bespoke service. Clients will get to work with the design team and “renowned” architects to create a space that centers around the car, or cars.
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“These spaces provide an opportunity for people to create their own unique world where they can share their passion for cars with their guests,” Aston Martin Partnerships Director Sebastien Delmaire said in a prepared statement.

“These spaces provide an opportunity for people to create their own unique world where they can share their passion for cars with their guests,” Aston Martin Partnerships Director Sebastien Delmaire said in a prepared statement.

The Automotive Galleries and Lairs can also be designed to fit the era of a heritage car.

The Automotive Galleries and Lairs can also be designed to fit the era of a heritage car.
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No pricing structure has been announced for the bespoke design program.

No pricing structure has been announced for the bespoke design program.