Score: 63.7
McDonald's fell 29 spots since Harris Poll's last ranking, taking the 88th spot out of 100 brands.
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Score: 66.6
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Score: 66.8
Score: 71.4
The parent company of Taco Bell, Pizza Hut, and KFC dropped 15 spots since its ranking last year, as the 68th brand out of 100.
Score: 72.7
Score: 77.5
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