The answer is: It depends.
Objectively, the Aventador and to a lesser extent, the Urus, are flashy playthings for the 1%. But supercars always have been. And now super-SUVs have joined that party.
But you can get fantastic driving performance for much, much less than the Aventador. The new Corvette Stingray, for example, is a mid-engine supercar design, and it's priced at less than $60,000.
And what the Urus does can also be handled by far less expensive BMW and Audi SUVs.
A better question is, "Is the Audi RS5 Sportback worth its almost $100,000 cost? And the answer there is absolutely yes. In fact, its performance-to-versatility ratio makes it look like a bargain. And it's completely crammed with tech, luxury, and go-fast goodies.
The truly staggering performance value, however, is the VW Golf R. This is the kind of car that puts a smile on your face every time you drive it, but the monthly payments are within reach for a large number of consumers. It proves that there are still some no-compromise cars out there that can do it all.
The Beetle, meanwhile, it simply proof that a cool, enjoyable car with excellent pep and eye-catching design does exist at a sub-$30,000 price point. (And once the Beetle is gone, there will still be MINI and its groovy little two-doors.)
What this comparison tells us is that unlike a few decades back, when buying a small hatchback meant accepting low-grade build quality and wimpy performance, consumers can now obtain plenty of car for a reasonable amount of money: less than $50,000.
Moving up the price ladder, then, is more about differences of degree. While the Golf R is undeniably a blast, the Aventador SVJ is utterly mind-blowing. If you're into having your mind blown, then spending $610,000 might be the best way to do it.
So which of these rides would I buy? Most likely the Golf R, but if I were feeling loose, probably the Audi RS5 Sportback. And to be honest, I don't think anybody needs to spend $610,000 on a supercar when the Lambo Aventador SVJ's charms can be relished for a lot less.
Then again, a Lamborghini is a Lamborghini, and if that's what you want, you're gonna need to pay up.