Lyft activated its Wheels For All program, which encourages El Paso residents to donate blood at local donation centers to help victims.
"Lyft is heartbroken by the tragedy in El Paso today and we are committed to doing our part to help those in need," the company said in a blog post on August 3.
Those donating blood can use the code ELPRELIEF19 for free Lyft rides to specific blood donation centers in El Paso. The code is valid for up to two rides, each no more than $15.