The streetwear subculture has been around for decades, originating in skate, surf, and hip-hop cultures, but social media and the rise of athleisure have recently brought it to the forefront of fashion.
"Now that Instagram is the definitive medium for discovering fashion, traditional luxury brands like Gucci and Louis Vuitton have adopted the defining characteristics of streetwear, finding bold logos and exclusivity to be key to reaching younger generations," Benjamin Schneider, research analyst at Euromonitor International, previously told Business Insider.
Streetwear styles and graphics resonate with image-obsessed millennial consumers, who like streetwear's casual and comfortable silhouettes like t-shirts, hoodies, and sneakers, Schneider said.
The consumers of luxury streetwear may be a niche group — but it's a group that carries a lot of influence on social media. While the style is seen on both women and men, it's more popular among the latter, according to Schneider.
Prices vary widely depending on brand and item, but a Louis Vuitton graphic windbreaker costs $6,550.