Why you'll love them: LOFT's cardigans have withstood the test of time thanks to their comfortable materials, durable construction, and classic aesthetic.
You always knew that you would turn into your mother, but as it turns out, that's nothing at all to be afraid or ashamed of. Not only have you inherited your mother's smarts and looks, but you've also inherited her fashion sense. And that sense will likely lead you straight to LOFT.
Though the brand has been around since 1954 (LOFT is one of the subsidiaries of Ann Taylor), don't assume that its relatively mature age means that it's lost touch with modern fashion. Rather, I've found that cardigans from LOFT do a great job of combining timeless elegance with more recent trends — jewel tones, unique cuts, and a distinctive point of view.
Ultimately, what I love best about LOFT is its extensive selection when it comes to cardigans. Once upon a time, my closet consisted of just a couple nearly identical black button-up sweaters that I figured would do the trick for any occasion. LOFT, however, showed me otherwise. In fact, if you narrow your search down to just cardigans on the company website, you'll return 62 total results, none of which are particularly similar to one another.
Whether you're looking for an animal print, an open cardigan, or a cardigan with pockets, LOFT has something for you. Plus, the brand almost always has something on sale and has the added benefit of both brick and mortar and online presences. That certainly makes shopping and trying things on significantly easier.
LOFT also has reasonable price points for most of its offerings, which means that you can certainly stock up on a wide range of styles without breaking the bank. All in all, no matter what environment or occasion you might be shopping for, LOFT almost certainly has what you're looking for.
Pros: Wide selection, affordable price point, several unique styles, available both in-stores and online
Cons: With such a wide catalog, you may get fatigued scrolling through all your options
Shop cardigans at LOFT