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The last time Microsoft was more valuable than Apple, the Zune was still taking on the iPodhttps://www.businessinsider.in/miscellaneous/the-last-time-microsoft-was-more-valuable-than-apple-the-zune-was-still-taking-on-the-ipod/slidelist/66818041.cms2018-11-27T00:47:26+05:30

The last time Microsoft was more valuable than Apple, the Zune was still taking on the iPod

Nov 27, 2018, 00:47 IST

Microsoft was still selling the Zune — it wouldn't be discontinued until 2011.

The Zune was a portable music player that was supposed to compete with Apple's iPod. It came with 32GB of built-in storage.

It was launched in 2006 but was never as successful as the iPod.

Microsoft was still supporting the Xbox 360.

If you bought a new PC, it would come with Windows 7 pre-installed. If you had to install it, it also came on CDs.

Remember Windows Phone?

Apple at the time was still being led by CEO Steve Jobs, who was starting to pass the baton to now-CEO Tim Cook.

The state-of-the-art iPhone at the time was the iPhone 3GS. The iPhone 4 would be launched weeks later.

In 2010, Apple sold about 40 million iPhones. In 2017, Apple sold 216 million iPhones.

The iPad was just a few months old back in 2010.

Apple was also still selling a ton of iPods, including the iPod Classic.

You could get a MacBook computer in white if you wanted.

There aren't just big changes in terms of hardware. This is what Facebook looked like in 2010.

Instagram did not yet exist.

The president was Barack Obama, who was wrapping up the first half of his first term.

That year, Business Insider declared Groupon, Foursquare, Amazon Kindle, Netflix streaming, and Flipboard as some of the top winners in tech that year.

Some of the "flops" from that year included Google Buzz, Microsoft's "Kin" phones, and iTunes Ping, a short-lived social network from Apple.

Of course, nothing really changes when Microsoft and Apple trade places in terms of total market value. But it's still a good opportunity to remember how much can change in eight years.

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