Female empowerment has become Aerie's biggest weapon against brands like Victoria's Secret.
“We continue to evolve what real means to our customer," Jennifer Foyle, global president of Aerie, said in a call with investors on Tuesday. "We keep looking forward and ahead with a powerful campaign."
Foyle said on the call that Aerie isn't only an underwear brand — it's a lifestyle brand, too. By not being solely dependent on intimates, the brand can lean into different trends, she said.
"They are a more value-oriented product, sort of cheap and cheerful, fun fashion," Foyle told Business of Fashion in 2017.
Source: Business of Fashion
US buys 81 Soviet-era combat aircraft from Russia's ally costing on average less than $20,000 each, report says
2 states where home prices are falling because there are too many houses and not enough buyers
A couple accidentally shipped their cat in an Amazon return package. It arrived safely 6 days later, hundreds of miles away.
9 health benefits of drinking sugarcane juice in summer
10 benefits of incorporating almond oil into your daily diet
From heart health to detoxification: 10 reasons to eat beetroot
Next Story