This is one of only two stores in the city. The second is located in Midtown.
Instantly, we can see its oversexualized ads have been toned down and there are no topless models to greet customers.
On the first impression, the store appeared to be well organized.
The company has made a significant investment in its stores over the past year – closing 39 locations, downsizing 16, and creating seven new prototype stores.
"We still think the store has a role in the future of retail," Joanne Crevoiserat, the chief operating officer at Abercrombie & Fitch, told Business Insider in March.
They also carried swimwear accessories.
Some of its designs could appeal older consumers.
A lot of the clothing was very similar to its teen sister brand Hollister.
Some items still looked flimsy.
We saw the company's logo on quite a few items.
Logos are still present on clothing items, but it's not as obvious.
Most of this store was on sale and there was a small section dedicated to clearance items.
Horowitz told Business Insider in March that denim was one of its most successful areas in 2017.
There were also signs informing customers that they can purchase products in store and have them shipped home at no cost.
Linen shirts in multiple colors were prominently placed.
It was hard to escape the logo in the men's section.
The chinos came in a range of colors.
There was a good selection of plain shirts, which could appeal to a range of male consumers.
There's definitely more of a focus on an outdoorsy lifestyle.
Our verdict: The lights were on, the cologne had but almost gone, and the sales assistants were wearing shirts. This is definitely a new era for Abercrombie.
Overall, we were impressed with the shopping experience and it was evident that the turnaround efforts are having an impact. However, without a complete remodel of stores, it's impossible not to hark back to former days.
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