MORGAN STANLEY: Technology is undergoing a generational shift - and buying these 26 stocks could put you at the forefront of huge profits

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MORGAN STANLEY: Technology is undergoing a generational shift - and buying these 26 stocks could put you at the forefront of huge profits

robot ai artificial intelligence

Reuters / Fabrizio Bensch

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  • Morgan Stanley says we've entered the type of computing cycle that only comes around every 10 years, with a specific focus on data technology.
  • The firm has identified 26 companies it thinks possess a technological edge, and whose stocks are thereby well-positioned to perform well in the future.

One way to achieve success as an investor is to identify trends before they fully develop.

You load up on shares of companies at the forefront to some sort of paradigm-shifting innovation, then watch in glee as you make money hand over fist.

Morgan Stanley realizes this, and says it's actually a perfect time for traders seeking such opportunities.

At the center of the firm's latest analysis are the computing cycles it says emerge once every 10 years. It argues that this particular iteration has just gotten underway, with a focus on data technologies like artificial intelligence (AI), Internet of Things (IoT), and automation.

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"Following nearly two decades of underinvestment in technology, we see enterprises reinvigorating IT spend to enable productivity and believe data technologies support a secular tailwind to IT budget growth," Mike Wilson, Morgan Stanley's chief US equity strategist, wrote in a client note.

"Additionally, we see a clear mindset shift at the executive level from viewing technology as supporting the business to technology becoming the business," he added.

To that end, Morgan Stanley has identified 26 companies it says are best positioned to hold a technological edge over the coming years. By that rationale, they should make great long-term stock plays.

As the firm puts it, these companies are "at the cutting edge of a data era-driven productivity boom."

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26. Extra Space Storage

26. Extra Space Storage

Ticker: EXR

Industry: Real estate

Market cap: $13 billion

Source: Morgan Stanley

25. Spotify

25. Spotify

Ticker: SPOT

Industry: Information technology

Market cap: $33 billion

Source: Morgan Stanley

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24. MasterCard

24. MasterCard

Ticker: MA

Industry: Information technology

Market cap: $226 billion

Source: Morgan Stanley

23. United Rentals

23. United Rentals

Ticker: URI

Industry: Industrials

Market cap: $13 billion

Source: Morgan Stanley

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22. Verisk Analytics

22. Verisk Analytics

Ticker: VRSK

Industry: Industrials

Market cap: $20 billion

Source: Morgan Stanley

21. Honeywell International

21. Honeywell International

Ticker: HON

Industry: Industrials

Market cap: $118 billion

Source: Morgan Stanley

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20. TPI Composites

20. TPI Composites

Ticker: TPIC

Industry: Industrials

Market cap: $1 billion

Source: Morgan Stanley

19. XPO Logistics

19. XPO Logistics

Ticker: XPO

Industry: Industrials

Market cap: $14 billion

Source: Morgan Stanley

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18. Deere & Co.

18. Deere & Co.

Ticker: DE

Industry: Industrials

Market cap: $47 billion

Source: Morgan Stanley

17. United Technologies

17. United Technologies

Ticker: UTX

Industry: Industrials

Market cap: $106 billion

Source: Morgan Stanley

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16. UnitedHealth Group

16. UnitedHealth Group

Ticker: UNH

Industry: Healthcare

Market cap: $257 billion

Source: Morgan Stanley

15. Iqvia Holdings

15. Iqvia Holdings

Ticker: IQV

Industry: Healthcare

Market cap: $27 billion

Source: Morgan Stanley

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14. Illumina

14. Illumina

Ticker: ILMN

Industry: Healthcare

Market cap: $53 billion

Source: Morgan Stanley

13. Intuitive Surgical

13. Intuitive Surgical

Ticker: ISRG

Industry: Healthcare

Market cap: $66 billion

Source: Morgan Stanley

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12. S&P Global

12. S&P Global

Ticker: SPGI

Industry: Financials

Market cap: $53 billion

Source: Morgan Stanley

11. Bank of America

11. Bank of America

Ticker: BAC

Industry: Financials

Market cap: $314 billion

Source: Morgan Stanley

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10. State Street Corporation

10. State Street Corporation

Ticker: STT

Industry: Financials

Market cap: $32 billion

Source: Morgan Stanley

9. BlackRock

9. BlackRock

Ticker: BLK

Industry: Financials

Market cap: $78 billion

Source: Morgan Stanley

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8. EOG Resources

8. EOG Resources

Ticker: EOG

Industry: Energy

Market cap: $69 billion

Source: Morgan Stanley

7. Domino's Pizza

7. Domino's Pizza

Ticker: DPZ

Industry: Consumer discretionary

Market cap: $13 billion

Source: Morgan Stanley

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6. Walt Disney

6. Walt Disney

Ticker: DIS

Industry: Consumer discretionary

Market cap: $167 billion

Source: Morgan Stanley

5. Netflix

5. Netflix

Ticker: NFLX

Industry: Consumer discretionary

Market cap: $166 billion

Source: Morgan Stanley

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4. Amazon

4. Amazon

Ticker: AMZN

Industry: Consumer discretionary

Market cap: $1 trillion

Source: Morgan Stanley

3. Nike

3. Nike

Ticker: NKE

Industry: Consumer discretionary

Market cap: $136 billion

Source: Morgan Stanley

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2. Tesla

2. Tesla

Ticker: TSLA

Industry: Consumer discretionary

Market cap: $52 billion

Source: Morgan Stanley

1. General Motors

1. General Motors

Ticker: GM

Industry: Consumer discretionary

Market cap: $51 billion

Source: Morgan Stanley

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