Nike lets customers add glitter, paint, and wacky laces to their sneakers - take a look at how it's done

• Nike recently released its new 90/10 pack sneakers, which are unfinished Nike sneaker designs that customers can complete. 
• The idea is that Nike has done 90% of the design, and it's up to customers to finish the other 10%.
• They came in Huarache, Special Field Air Force 1 Hi, Air More Money, Vandal Hi Supreme, and Air Force 1 Low models, but they've since all sold out.
• It shows how Nike is embracing customization in sneaker culture.
• INSIDER recently got its customization on at an exclusive Nike event, where they were able to customize their Nike 90/10 sneakers in all kinds of fun ways.
• Glitter, paint, wacky laces, colorful swooshes - nothing was off limits.

 

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