People love this interactive home appliance store so much, they'll spend hours shopping there
May 13, 2015, 19:55 IST
Melia Robinson/Business InsiderPirch, a high-end home store, is making shopping for the most mundane items a beautiful and interactive experience.
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The average person stays in Pirch for two hours testing items like sinks, ovens, tubs, and toilets.
The retailer has eight showrooms around the country, but has plans to expand to dozens more.
We toured the new location at Garden State Plaza in Paramus, New Jersey, to see what all the hype was about.