Home Notifications Newsletters Next Share

How KFC turned Christmas into a day that's all about eating fried chicken - in Japanhttps://www.businessinsider.in/how-kfc-turned-christmas-into-a-day-thats-all-about-eating-fried-chicken-in-japan/kfcs-christmas-promotion-was-the-brainchild-of-takeshi-okawara-who-managed-the-first-kfc-restaurant-in-japan-he-would-go-on-to-become-ceo-of-kentucky-fried-chicken-japan-from-1984-to-2002-/slidelist/56142536.cms2016-12-23T19:42:13+05:30

How KFC turned Christmas into a day that's all about eating fried chicken - in Japan

Dec 23, 2016, 19:42 IST

KFC's Christmas promotion was the brainchild of Takeshi Okawara, who managed the first KFC restaurant in Japan. He would go on to become CEO of Kentucky Fried Chicken Japan from 1984 to 2002.

Here's the BBC article on KFC's Christmas marketing in Japan.

KFC's Christmas promotion was the brainchild of Takeshi Okawara, who managed the first KFC restaurant in Japan. He would go on to become CEO of Kentucky Fried Chicken Japan from 1984 to 2002.

Here's the BBC article on KFC's Christmas marketing in Japan.

Just a few months after the first KFC opened in Japan in 1970, Okawara had the idea to sell a Christmas "party barrel," inspired by the elaborate American turkey dinner, but with fried chicken instead of turkey.

Just a few months after the first KFC opened in Japan in 1970, Okawara had the idea to sell a Christmas "party barrel," inspired by the elaborate American turkey dinner, but with fried chicken instead of turkey.

The promotion went national in Japan in 1974 under the name Kurisumasu ni wa Kentakkii: Kentucky for Christmas.

The party barrel campaign "filled a void," Joonas Rokka, associate professor of marketing at the Emlyon Business School in France, told the BBC. "There was no tradition of Christmas in Japan, and so KFC came in and said, this is what you should do on Christmas."

Since only about 1% to 2% of the Japanese population is Christian, the country didn't have many established Christmas traditions.

KFC helped build secular and commercial traditions with the simple message: "At Christmas, you eat chicken."

Here's the Big Commerce blog on why the simple message worked.

Today, KFC's Christmas meals contain more than just fried chicken.

Many packages contain cake, which has been an important part of Christmas in Japan since before KFC's expansion in the country.

If you want to know more about Japanese Christmas Cakes, here's an NPR article on the sweet treats.

Premium barrels include options such as ribs or roast chicken with stuffing.

You can even pair your party barrel with Christmas wine that's sold at the fast-food chain.

At many Japanese Christmas parties, KFC is just one part of the Christmas feast.

Another major part of KFC's Japanese Christmas strategy is Colonel Sanders.

Across the country, KFC locations dress Colonel Sanders up in Santa Claus gear for the holiday season.

If you want to get in on the festive fun, however, you need to plan ahead. People are forced to wait in lines for hours on Christmas if they don't pre-order their holiday meals.

KFC may never be the Christmas meal of choice in the US — but in Japan, it's crucial.

Next Story 9 health benefits of drinking sugarcane juice in...

View All Latest