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As a third coronavirus wave pummels the nation, here's how major retailers are implementing safety measures in their stores ahead of the holiday shopping season

  • With the holiday shopping season nearly upon us at the same time coronavirus cases are surging nationwide, retailers are thinking carefully about how to make stores safe for shoppers.
  • Many major retailers known for door-buster deals are doing away with big Black Friday events to reduce crowding at stores.
  • Companies are also implementing new safety measures like hubs near the entrance for quick returns or in-store pick-ups, enhanced cleaning measures, and limited store hours.
  • In some cases, retailers are adding "social distancing ambassadors" or special greeters to help limit in-store capacity.

This year's holiday shopping season is going to look a lot different than years past.

As a new coronavirus wave rolls across the country and infections surge, retailers are carefully considering how to confront the busiest shopping season of the year. Gone are the door-buster deals, lines wrapped around the store, and stores opening as early as Thanksgiving night — in its place are enhanced cleaning measures, social distancing ambassadors, and stores encouraging contactless curbside pick-up.

Read more: Retailers are struggling to attract seasonal workers for what experts anticipate will be a 'tough holiday season'

With Black Friday just around the corner, here's how major retailers across the US are implementing health and safety measures ahead of the holiday shopping season.

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