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I went to the first Amazon Fresh store in the UK and felt like a shoplifter. Take a look inside.

  • Amazon has just opened its first cashierless Amazon Fresh store in the UK so I went to check it out.
  • Cameras and shelf sensors monitor what you're putting in your bag and you're billed after you leave.
  • The trip was hassle-free, but I wasn't a fan of the hundreds of cameras dangling from the ceiling.

The Amazon Fresh store in the borough of Ealing, West London, is no ordinary supermarket.

Retail giant Amazon opened its first physical store in the UK on March 4 so I decided to go along to see what all the fuss was about.

It operates in the same way as the cashierless 20 Amazon Go stores in the US - you go in, put the items in your bag, and wander back out.

I felt like the world's biggest shoplifter, even when carrying Amazon's green bag with "Just Walk Out" slapped on the side.

The whole shopping experience was hassle-free. There's no dodging trolleys, speed-packing at the till or faffing with credit cards. You get billed after you exit the shop, although my receipt took two hours to come through so I didn't know exactly how much I'd spent until then.

The location is only 2,500 square feet so it's much smaller than a supermarket and it would be a struggle to do a weekly shop in there.

Overall, I was impressed at the organisation, cleanliness and efficiency of the store. What I didn't like was the hundreds of cameras hanging from the ceiling, checking what was going into my bag. It had a dystopian feel.

The food wasn't anything special, but what makes this store pop is its futuristic technology that means an effortless shopping trip.

Here's what happened during my shopping trip to London's new Amazon Fresh and what I bought:

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