+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Pepsi will release a mango-flavored soda next week, its first permanent flavor launch in five years

Mar 19, 2021, 01:47 IST
Business Insider
Pepsi MangoCourtesy of PepsiCo
  • Pepsi Mango is the company's first permanent flavor launch in five years.
  • Pepsi is promoting the new flavor through a national TV commercial with singer Jason Derulo.
  • Pepsi Mango will be sold nationwide as a regular and a zero-sugar drink.
Advertisement

For the first time in five years, Pepsi is unveiling a new, permanent soda flavor.

Pepsi Mango will roll out nationwide on Monday, March 22, the soda company said Thursday. Pepsi will be launching both a zero sugar and regular version of the new drink, the company said in a press release.

The soda brand is promoting the new flavor through a national TV commercial "Take You Dancing," by singer Jason Derulo.

Pepsi MangoCourtesy of PepsiCo

"Our team has created a surprisingly perfect match with Pepsi Mango, combining the delicious taste of Pepsi cola with the flavor of a sweet, juicy mango," Todd Kaplan, Vice President of Marketing at Pepsi, said in the statement.

Pepsi said that it is expecting revenue to increase in 2021 as COVID-19 restrictions lift while vaccines roll out. Sales of comforting food, like soda and snacks, have been strong during pandemic lockdowns. The company posted a revenue increase of 8.8% to $22.46 billion in the fourth quarter ending December 26.

Advertisement

Earlier this month, Pepsi launched a line of cocktail mixers called Neon Zebra, as trends continue to show more consumers drinking at home. The product's launch also signals that Pepsi is taking a different approach in appealing to consumers who are seeking alcoholic alternatives to beer and wine.

As per its Pepsi Mango promotion, Pepsi will launch a new campaign in April to help single people find their match by turning its advertising inventory on select social media platforms into real dating ads, the company said.

Next Article