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Take a look inside one of Levi's new futuristic stores, offering an 'endless aisle' experience and a tailor shop where customers can customize clotheshttps://www.businessinsider.in/retail/news/take-a-look-inside-one-of-leviaposs-new-futuristic-stores-offering-an-aposendless-aisleapos-experience-and-a-tailor-shop-where-customers-can-customize-clothes/slidelist/78593262.cms2020-10-10T19:57:27+05:30

Take a look inside one of Levi's new futuristic stores, offering an 'endless aisle' experience and a tailor shop where customers can customize clothes

Madeline StoneOct 10, 2020, 19:57 IST

The NextGen stores are meant to be more open than the typical Levi's store, with bolder designs.

Digital signage is situated throughout the store, providing shoppers information about the available fits and styles.

At the Tailor Shop, shoppers can get clothing customized, altered, or repaired. During the company's earnings call on October 6, CEO Chip Bergh said that Gen Z — which prioritizes individuality and sustainability — is an important demo for Levi's.

Customers can choose to work directly with a tailor on their creations.

The fitting rooms are meant to be more open than those found at a typical store. They also offer what Levi's calls an "endless aisle" experience, meaning that shoppers can try on items in their size and then place an order for it even if the store does not carry full inventory of that particular fit or style.

In addition to the Palo Alto location, Levi's has opened NextGen stores in Los Angeles and Scottsdale, Arizona, in the US. The first NextGen store opened in Shanghai last month.

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