Wendy's launched a popup 'Rick and Morty'-themed restaurant - see inside

Mary MeisenzahlJul 4, 2021, 18:53 IST

Wendy's opened a "Rick and Morty" themed pop up restaurant in LA this month.
The chain is also selling two themed drinks through August at 5000 locations.
The Adult Swim show has collaborated with Wendy's before, and also has a history with McDonald's.

A Panorama City, California Wendy's was converted into Morty's for the weekend of June 18 through June 20.

Wendy's Rick and Morty LA popup. Warner Media

The popup had a special themed menu only available for the weekend.

Wendy's Rick and Morty LA popup. Warner Media

It was the only Wendy's serving the limited edition Pickle Rick Pickle Frosty.

Wendy's Rick and Morty LA popup. Warner Media

Every detail reflected the theme, including all the packaging.

Wendy's Rick and Morty LA popup. Warner Media

Even employee uniforms were updated for the event.

Wendy's Rick and Morty LA popup. Warner Media

The restaurant's drive-thru was transformed into an LED "Rick and Morty" experience.

Wendy's Rick and Morty LA popup. Warner Media

Giant inflatable characters tied the whole thing together.

Wendy's Rick and Morty LA popup. Warner Media

Coca-Cola and Wendy's also released two limited edition drinks available through August 22: Mello Yello BerryJerryboree and Mello Yello Portal Time Lemon Lime.

Wendy's Rick and Morty LA popup. Warner Media

The show's fifth season is integrated with the promotion. The drinks launched with the season premiere, and will stay throughout its run to the season finale.

Wendy's Rick and Morty LA popup. Warner Media

"We love finding authentic ways to connect with this passionate fanbase and are excited to extend the Rick and Morty experience into our menu, incredible content and great delivery deals all season long," Carl Loredo, Wendy's CMO, said in a statement.

Wendy's Rick and Morty LA popup. Warner Media

"We love finding authentic ways to connect with this passionate fanbase and are excited to extend the Rick and Morty experience into our menu, incredible content and great delivery deals all season long," Carl Loredo, Wendy's CMO, said in a statement.

The popup seemed to be a success, with fans driving from long distances and waiting as many as seven hours to experience the drive-thru.

Wendy's Rick and Morty LA popup. Warner Media

Source: Ad Age

McDonald's famously collaborated with "Rick and Morty" in 2017 to sell Szechuan McNugget sauce, but demand far outpaced supply and the promotion descended into chaos at some locations.

Hollis Johnson/Business Insider

Source: Insider

Do you have a story to share about a retail or restaurant chain? Email this reporter at mmeisenzahl@businessinsider.com.

McDonald's famously collaborated with "Rick and Morty" in 2017 to sell Szechuan McNugget sauce, but demand far outpaced supply and the promotion descended into chaos at some locations.

Source: Insider

Do you have a story to share about a retail or restaurant chain? Email this reporter at mmeisenzahl@businessinsider.com.

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Wendy's launched a popup 'Rick and Morty'-themed restaurant - see inside

A Panorama City, California Wendy's was converted into Morty's for the weekend of June 18 through June 20.

The popup had a special themed menu only available for the weekend.

It was the only Wendy's serving the limited edition Pickle Rick Pickle Frosty.

Every detail reflected the theme, including all the packaging.

Even employee uniforms were updated for the event.

The restaurant's drive-thru was transformed into an LED "Rick and Morty" experience.

Giant inflatable characters tied the whole thing together.

Coca-Cola and Wendy's also released two limited edition drinks available through August 22: Mello Yello BerryJerryboree and Mello Yello Portal Time Lemon Lime.

The show's fifth season is integrated with the promotion. The drinks launched with the season premiere, and will stay throughout its run to the season finale.

"We love finding authentic ways to connect with this passionate fanbase and are excited to extend the Rick and Morty experience into our menu, incredible content and great delivery deals all season long," Carl Loredo, Wendy's CMO, said in a statement.

The popup seemed to be a success, with fans driving from long distances and waiting as many as seven hours to experience the drive-thru.

McDonald's famously collaborated with "Rick and Morty" in 2017 to sell Szechuan McNugget sauce, but demand far outpaced supply and the promotion descended into chaos at some locations.