That said, things could use a bit more gusto, a pinch more flavor. Pasta is something easily approached and easily made at home, so getting customers to buy it in a fast-food setting will be difficult for even the most experienced of restaurateurs. I'm not so sure pasta can be successful in this format, but time will tell.
People have certain perceptions of pasta based on experience, either homemade or professionally served, as Ladner once did at Del Posto. So to clear the hurdle of expectations versus fast-food reality is a tough and unenviable task.
There's a strange high-brow, low-brow tension with pasta. It's a comfort food that can be plain and provincial, or classy and urbane — and both approaches are equally enjoyable.
For now, take Pasta Flyer with a grain of salt. Perhaps it will find its groove and get into the swing of things, but its future as a chain rivaling McDonald's is a long, long way off.