Rihanna is trying to change how we think about gym clothes with her new Puma fashion line
At least, that's how the pop megastar described her designs to The New York Times during the line's debut in Paris.
Partnering with the German sportswear giant, Rihanna created a couture collection full of frilly parkas, satin baseball caps, and lace bandeaus under jumpsuits.
The line's decadent aesthetic exudes Rihanna's style, but it's a new look for the athleisure industry.
Athleisure - athletic clothing that people can wear outside the gym - has gained popularity in recent years with successful brands like Lululemon and Yogasmoga. Beyonce and Selena Gomez have also launched their own athleisure lines.
Rihanna's Puma collection takes athleisure one step further, turning gym clothing into high fashion and rethinking the way we design sportswear.
Check out a few of the looks, which Rihanna unveiled on September 28.