At last year's CES, the retail behemoth that introduced us to Alexa doubled down on the expansion of its digital assistant, replete with an all-electric Audi car with Alexa built in. For 2020, we expect to see Amazon show off further developments in this space, but also expand on Alexa particularly when it comes to privacy and personalization. We also see Fire TV listed as an explicit exhibitor on the CES 2020 website, so stay tuned for updates there — 8K support, perhaps? Probably not just yet, but we'd sure like to see even deeper Alexa support there.