Weiner is one of two children of far-right talk radio host Michael Weiner, who goes by Michael Savage online, according to The New York Times. In 2009, Savage called the Koran as "book of hate," and was subsequently banned from entering Britain. Savage brags about the incident in his biography on his personal website, saying that it "made him the 'poster child' for free speech, not only for Americans concerned about the cultural shift towards totalitarianism and their rights to freedom of expression, but for people around the globe."
Both of Weiner's parents helped him found Rockstar, according to The Times. Weiner's connection to Savage has kept some store owners from carrying Rockstar, The Times reported in 2006. The then-CEO of Oregon based grocery chain New Seasons told The Times that its stores did not carry Rockstar because of Savage's views.
Weiner's mother Janet is Rockstar's CFO and owns 15% of the company, according to Forbes. Janet Weiner plans to use her portion of the windfall from the PepsiCo sale to "devote her life to helping animals through animal rescues," Weiner told Forbes.