LeBron James is now a billionaire — here's how he makes and spends his millions

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LeBron James is now a billionaire — here's how he makes and spends his millions
  • LeBron James is a four-time champion, four-time MVP, 18-time All-Star, and soon to be the highest-paid NBA player of all time.
  • James signed a two-year, $97 million contract with the Lakers that will pay him $50 million in 2024-25.
  • King James has amassed amazing cars and houses and still has time for his surprisingly ordinary family. He has also achieved his goal of becoming a billion-dollar athlete.

Tony Manfred and Emmett Knowlton contributed to this report.

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LeBron James is one of the most accomplished players in NBA history. He's also one of the wealthiest.

LeBron James is one of the most accomplished players in NBA history. He's also one of the wealthiest.
Getty/John McCoy

LeBron has made $432 million during his 20-year NBA career. He also signed a two-year, $97 million extension with the Lakers, that will give him $141 million over the next three years.

LeBron has made $432 million during his 20-year NBA career. He also signed a two-year, $97 million extension with the Lakers, that will give him $141 million over the next three years.
David Zalubowski/AP Images

Source: Spotrac

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The extension will make James the highest-earning player of all time, with $532 million.

The extension will make James the highest-earning player of all time, with $532 million.
Mark J. Terrill/AP Images

Source: ESPN

But in addition to his NBA salary, LeBron also makes roughly $90 million a year in endorsements off the court. He led all athletes with $126.9 million in on- and off-court earnings in 2021.

But in addition to his NBA salary, LeBron also makes roughly $90 million a year in endorsements off the court. He led all athletes with $126.9 million in on- and off-court earnings in 2021.
YouTube/Kia Motors America

Source: Sportico

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His endorsements include AT&T, Walmart, Intel, Kia, and more.

His endorsements include AT&T, Walmart, Intel, Kia, and more.
AT&T

He has a longtime sponsorship with Beats by Dre and even gifted headphones from the brand to players on his favorite college football team.

He has a longtime sponsorship with Beats by Dre and even gifted headphones from the brand to players on his favorite college football team.
AP Photo/Charles Krupa

Read more: LeBron James gave the entire Ohio State football team new $350 Beats headphones, and it's not an NCAA violation thanks to a loophole

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He also has a monster deal with Nike. The company signed him to a seven-year, $93 million deal right out of high school.

He also has a monster deal with Nike. The company signed him to a seven-year, $93 million deal right out of high school.
REUTERS/Ron Kuntz RK

And in December 2015, Nike signed him to a lifetime deal that will go far beyond the standard shoe endorsement and is expected to be worth $1 billion.

And in December 2015, Nike signed him to a lifetime deal that will go far beyond the standard shoe endorsement and is expected to be worth $1 billion.
Visual China Group via Getty Images/Visual China Group via Getty Images
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They even built a building for LeBron and his logo is found everywhere.

They even built a building for LeBron and his logo is found everywhere.
Nike

Thanks in large part to his Nike deal, LeBron is now officially a billionaire, according to Forbes, with a net worth of exactly $1 billion. They estimate that he has earned "upwards of $900 million in income from endorsements and other business ventures."

Thanks in large part to his Nike deal, LeBron is now officially a billionaire, according to Forbes, with a net worth of exactly $1 billion. They estimate that he has earned "upwards of $900 million in income from endorsements and other business ventures."
Fishermen Labs' Nike x LeBron James AR lens for SnapchatFishermen Labs

Source: Forbes

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He's active on Instagram. It's estimated that he makes about $428,000 per sponsored Instagram post.

He's active on Instagram. It's estimated that he makes about $428,000 per sponsored Instagram post.
Nathaniel S. Butler/NBAE via Getty Images

Source: The Hustle

James used to have an endorsement deal with McDonald's, but he gave up $15 million in choosing not to renew it in 2017.

James used to have an endorsement deal with McDonald's, but he gave up $15 million in choosing not to renew it in 2017.
Brandon McNulty/McDonald's/YouTube

Source: Forbes

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Instead, he became a spokesman for Blaze Pizza, a company where he was a founding investor.

Instead, he became a spokesman for Blaze Pizza, a company where he was a founding investor.
Screenshot via Blaze Pizza/YouTube

Read more: LeBron James has turned his back on McDonald's to bet on a Chipotle-style pizza chain

He made a similar move in 2021 when he left longtime sponsor Coca-Cola — or Sprite — for a deal with rival PepsiCo and its Mountain Dew brand.

He made a similar move in 2021 when he left longtime sponsor Coca-Cola — or Sprite — for a deal with rival PepsiCo and its Mountain Dew brand.
Aaron Davidson/Getty Images for Sprite

Read more: LeBron James jumps ship from Coca-Cola to PepsiCo and will be the face of a new Mountain Dew drink

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James is an investor in Lobos 1707 tequila. He likes to carry around a bottle in a custom leather satchel designed by Sheron Barber.

James is an investor in Lobos 1707 tequila. He likes to carry around a bottle in a custom leather satchel designed by Sheron Barber.
LeBron James (center) with Sheron Barber (right)TBG Press Team (The Brand Guild)

Economists have estimated he was worth as much as $500 million to the city of Cleveland. So when he left the Cavaliers to join the Los Angeles Lakers in the summer of 2018, it was a huge blow.

Economists have estimated he was worth as much as $500 million to the city of Cleveland. So when he left the Cavaliers to join the Los Angeles Lakers in the summer of 2018, it was a huge blow.
AP Photo/Mark Duncan
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He's also quite the businessman himself.

He's also quite the businessman himself.
Getty/Doug Pensinger

He owns a piece of Liverpool FC, the esteemed English Premier League club. LeBron bought a 2% stake in the team for about $6.5 million.

He owns a piece of Liverpool FC, the esteemed English Premier League club. LeBron bought a 2% stake in the team for about $6.5 million.
Liverpool FC

Read more: LeBron James' $6.5 million investment in Liverpool FC is already paying off big time

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His share has grown to be worth about $32 million.

His share has grown to be worth about $32 million.
AP Images

He doubled down in 2021, buying into Fenway Sports Group (Liverpool FC's parent) to become a part-owner of the Boston Red Sox. He was previously an outspoken fan of the Red Sox's bitter rivals — the New York Yankees.

He doubled down in 2021, buying into Fenway Sports Group (Liverpool FC's parent) to become a part-owner of the Boston Red Sox. He was previously an outspoken fan of the Red Sox's bitter rivals — the New York Yankees.
REUTERS/Adam Hunger

Read more: LeBron James is now a part-owner of the Boston Red Sox, adding to his already impressive investment portfolio

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Warren Buffett said of LeBron, "He's savvy. He's smart about financial matters. It's amazing to me the maturity he exhibits."

Warren Buffett said of LeBron, "He's savvy. He's smart about financial matters. It's amazing to me the maturity he exhibits."
Kim Klement/USA TODAY Sports/Reuters

Source: Sporting News

In 2015, LeBron's media venture, Uninterrupted, got $16 million from Warner Bros.

In 2015, LeBron's media venture, Uninterrupted, got $16 million from Warner Bros.
Duane Prokop/Getty

Source: Bloomberg

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James started a production company called SpringHill. He sold a "significant" stake in a deal where it was valued at $725 million.

James started a production company called SpringHill. He sold a "significant" stake in a deal where it was valued at $725 million.
Christian Petersen/Getty Images

Source: Deadline

SpringHill produced "Space Jam: A New Legacy," which he also starred in.

SpringHill produced "Space Jam: A New Legacy," which he also starred in.
Warner Bros.

Read more: LeBron James reveals the latest details of the much-anticipated 'Space Jam 2'

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LeBron got into a bizarre feud with Nick Saban over the rights to air a show that involves people talking about current events in a barbershop.

LeBron got into a bizarre feud with Nick Saban over the rights to air a show that involves people talking about current events in a barbershop.
Uninterrupted

Read more: LeBron James and Nick Saban are engaged in a bizarre feud over barbershop conversations and neither is backing down

He and Arnold Schwarzenegger are part of a group that invested in Georgetown Company and Bill Ackman's office building in Hell's Kitchen, a neighborhood in NYC.

He and Arnold Schwarzenegger are part of a group that invested in Georgetown Company and Bill Ackman's office building in Hell's Kitchen, a neighborhood in NYC.
Google Maps

Read more: LeBron James and Arnold Schwarzenegger own part of Bill Ackman's office building

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Despite persistent rumors that LeBron owns a stake in Klutch Sports Agency with his longtime friend, Rich Paul, the NBA says that is not the case.

Despite persistent rumors that LeBron owns a stake in Klutch Sports Agency with his longtime friend, Rich Paul, the NBA says that is not the case.
Erika Goldring/Getty Images for Remy Martin

Source: NBC Sports

He also helped design a $51,000 watch.

He also helped design a $51,000 watch.
Youtube Screen Grab

Source: Forbes

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All that savvy has allowed him to buy some sweet toys. At one point, he and Dwyane Wade have matching Porsches. It's unclear who had which color.

All that savvy has allowed him to buy some sweet toys. At one point, he and Dwyane Wade have matching Porsches. It's unclear who had which color.
@dwyanewade

He also owns a Rolls-Royce Phantom with TVs in the seats.

He also owns a Rolls-Royce Phantom with TVs in the seats.
Instagram/LeBron James

Source: Instagram

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And he bought his mom a Porsche for her birthday.

And he bought his mom a Porsche for her birthday.
Instagram/LeBron James

Source: Instagram

And a Ferrari Testarossa for his wife.

And a Ferrari Testarossa for his wife.
Instagram

Source: Instagram

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But he insists that he drives a Kia, even to work. But to be fair, his custom K900 luxury sedan is not your typical Kia.

But he insists that he drives a Kia, even to work. But to be fair, his custom K900 luxury sedan is not your typical Kia.
YouTube/Cleveland.com

Even the wheels have his personal logo.

Even the wheels have his personal logo.
YouTube/Cleveland.com
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But he does own a Ferrari.

But he does own a Ferrari.
The World Cars/YouTube

Source: CheatSheet

James also promoted the Hummer EV, the first electric Hummer.

James also promoted the Hummer EV, the first electric Hummer.
via GMC/YouTube
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He appears to own a Porsche 918 Spyder.

He appears to own a Porsche 918 Spyder.
YouTube/TheSuperCarSquad

And a Ferrari.

And a Ferrari.
IG/LeBron James

Source: @KingJames on Instagram, via FadeAwayWorld.net

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LeBron also has a much bigger vehicle with customized headrests and a big-screen TV on which he likes to watch Tom & Jerry.

LeBron also has a much bigger vehicle with customized headrests and a big-screen TV on which he likes to watch Tom & Jerry.
Instagram

When he joined the Miami Heat, he bought a $9 million home in Coconut Grove. He sold it for a $4 million profit.

When he joined the Miami Heat, he bought a $9 million home in Coconut Grove. He sold it for a $4 million profit.
Obeo

Read more: LeBron James just sold his Miami mansion for $4 million profit

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He also owns a 30,000-square-foot compound in his hometown of Akron, Ohio. In the past, he's hosted Thanksgiving there for his entire team.

He also owns a 30,000-square-foot compound in his hometown of Akron, Ohio. In the past, he's hosted Thanksgiving there for his entire team.
Instagram/LeBron James

Source: Instagram

And in 2017 he purchased a $23 million mansion in Los Angeles that has 10 bedrooms and an onyx bar.

And in 2017 he purchased a $23 million mansion in Los Angeles that has 10 bedrooms and an onyx bar.
Trulia

Read more: LeBron James' teammates call him 'the cheapest guy in the NBA' — but he just bought a $23 million mansion in Los Angeles

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Despite all the spending, Dwyane Wade once called James "the cheapest guy in the NBA." LeBron said that was "so, so, so, so falsely true."

Despite all the spending, Dwyane Wade once called James "the cheapest guy in the NBA." LeBron said that was "so, so, so, so falsely true."
ESPN/YouTube

James won't even use his phone if it is not on wifi: "No, I'm not doing that. I'm not turning on data roaming, I'm not buying no apps, I still got Pandora with commercials."

James won't even use his phone if it is not on wifi: "No, I'm not doing that. I'm not turning on data roaming, I'm not buying no apps, I still got Pandora with commercials."
Christian Petersen/Getty Images

Read more: LeBron James says he doesn't turn on data roaming or pay for apps or music services because he's 'the cheapest guy in the NBA'

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When Pandora heard that, they offered LeBron a free premium account.

When Pandora heard that, they offered LeBron a free premium account.
Doug Pensinger/Getty Images

But LeBron isn't cheap when it comes to keeping himself in proper basketball shape, as he reportedly spends more than $1.5 million per year just to take care of his body.

But LeBron isn't cheap when it comes to keeping himself in proper basketball shape, as he reportedly spends more than $1.5 million per year just to take care of his body.
Instagram

Read more: LeBron James takes immaculate care of his body, and the NBA world is in awe of it

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One of the ways he splurges on his own body is by using a controversial cryotherapy chamber, which exposes the body to temperatures of -150 to -290 degrees Fahrenheit to relieve pain and enhance muscle recovery. He was one of the first NBA players to use one.

One of the ways he splurges on his own body is by using a controversial cryotherapy chamber, which exposes the body to temperatures of -150 to -290 degrees Fahrenheit to relieve pain and enhance muscle recovery. He was one of the first NBA players to use one.
An image from an Entertainment Tonight report on cryotherapy.Youtube/Entertainment Tonight

He also employs a former Navy SEAL who serves as his biomechanist, a recovery coach, personal chefs, and masseuses. And he apparently works out with Mark Wahlberg.

He also employs a former Navy SEAL who serves as his biomechanist, a recovery coach, personal chefs, and masseuses. And he apparently works out with Mark Wahlberg.
Instagram

Source: Instagram

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LeBron has a full gym, an ice tub, and a hot tub.

LeBron has a full gym, an ice tub, and a hot tub.
Instagram

Former teammate Mike Miller: "Where a lot of people don't do it, he puts a lot of money behind taking care of his body. A lot of people think it's a big expense, but that big expense has allowed him to make a lot more money for a long period of time."

Former teammate Mike Miller: "Where a lot of people don't do it, he puts a lot of money behind taking care of his body. A lot of people think it's a big expense, but that big expense has allowed him to make a lot more money for a long period of time."
Tony Dejak/AP

Source: Bleacher Report

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LeBron also uses one of the most exclusive tattoo artists in the country, Bang Bang Tattoos in New York City, which charges a minimum of $500 per hour. Keith "Bang Bang" McCurdy's other customers include Rihanna, Justin Bieber, and Katy Perry.

LeBron also uses one of the most exclusive tattoo artists in the country, Bang Bang Tattoos in New York City, which charges a minimum of $500 per hour. Keith "Bang Bang" McCurdy's other customers include Rihanna, Justin Bieber, and Katy Perry.
Bang Bang

Source: Bang Bang, NPR

His lavish purchases aren't just for himself. He bought his wife Savannah Brinson an engagement ring reportedly worth $300,000.

His lavish purchases aren't just for himself. He bought his wife Savannah Brinson an engagement ring reportedly worth $300,000.
Instagram/LeBron James

Source: Hollywood Life; Instagram

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He also helped arrange to get former Knicks head coach David Fizdale into a Samsung commercial as a wedding gift. Fizdale even got paid, calling it "a nice little check for an assistant coach."

He also helped arrange to get former Knicks head coach David Fizdale into a Samsung commercial as a wedding gift. Fizdale even got paid, calling it "a nice little check for an assistant coach."
SamsungUSA

Read more: New Knicks coach David Fizdale told a story that shows how much LeBron James cares about his teammates and coaches

LeBron and Savannah are high-school sweethearts, and they have three kids together.

LeBron and Savannah are high-school sweethearts, and they have three kids together.
Instagram

Source: Instagram

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Their wedding was a three-day party in San Diego.

Their wedding was a three-day party in San Diego.
Instagram/LeBron James

Source: Instagram

They went to Italy for their honeymoon.

They went to Italy for their honeymoon.
Instagram/LeBron James

Source: Instagram

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And later traveled to Greece.

And later traveled to Greece.
instagram/LeBron James

Source: Instagram

Savannah opened a juice bar in Miami when James was still with the Heat.

Savannah opened a juice bar in Miami when James was still with the Heat.
@kingjames
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LeBron Jr., better known as Bronny, is turning into quite the ballplayer himself. LeBron has said that it's his goal to play in the NBA with his son.

LeBron Jr., better known as Bronny, is turning into quite the ballplayer himself. LeBron has said that it's his goal to play in the NBA with his son.
LeBron James wants to play with Bronny.Jay LaPrete/AP Images

LeBron has become a bit of a fashion icon. Well, most of the time. The other times he wears Christmas pajamas that are too small.

LeBron has become a bit of a fashion icon. Well, most of the time. The other times he wears Christmas pajamas that are too small.
Instagram

Source: Instagram

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The only time we really see him let loose is when he wins something, like when he wore this awesome fang shirt at a nightclub after the Heat won the title in 2012...

The only time we really see him let loose is when he wins something, like when he wore this awesome fang shirt at a nightclub after the Heat won the title in 2012...
YouTube

Even superstars need to relax from time to time.

Even superstars need to relax from time to time.
Instagram

Source: Instagram

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And like many in the NBA, LeBron has become a big fan of the vino.

And like many in the NBA, LeBron has become a big fan of the vino.
Instagram

Source: Instagram

He's also been known to take costume parties seriously. He once made a cameo as Prince and did a decent "Purple Rain" lip sync.

He's also been known to take costume parties seriously. He once made a cameo as Prince and did a decent "Purple Rain" lip sync.
screengrab via Instagram

Read more: Here's video of LeBron James dressed as Prince for a Halloween party

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But in general, he keeps himself out of the gossip pages. He even rode his bike to a game when he played in Miami.

But in general, he keeps himself out of the gossip pages. He even rode his bike to a game when he played in Miami.
Twitter/jackNruth

Source: Twitter

He likes bikes so much that he Maverick Carter's LRMR Ventures purchased a 4% stake in Canyon Bicycles for $30 million.

He likes bikes so much that he Maverick Carter's LRMR Ventures purchased a 4% stake in Canyon Bicycles for $30 million.
YouTube/Canyon Bicycles

Source: Front Office Sports

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But LeBron has employed his wealth and business savvy for causes bigger than just himself and his loved ones.

But LeBron has employed his wealth and business savvy for causes bigger than just himself and his loved ones.
Kevin Jairaj-USA TODAY Sports

In 2018, James opened the I Promise School, a fully-funded public elementary school in his hometown of Akron, Ohio, that primarily serves at-risk children.

In 2018, James opened the I Promise School, a fully-funded public elementary school in his hometown of Akron, Ohio, that primarily serves at-risk children.
AP Photo/Phil Long
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And he's poured his efforts into "More Than a Vote," a campaign that encourages voting. The organization even has merchandise, which James rocked before a 2020 playoff game.

And he's poured his efforts into "More Than a Vote," a campaign that encourages voting. The organization even has merchandise, which James rocked before a 2020 playoff game.
KingJames/Instagram

Source: Instagram

Now check out the house Michael Jordan is struggling to sell:

Now check out the house Michael Jordan is struggling to sell:
Concierge Auctions; Stephan Savoia/AP
Here is Michael Jordan's 56,000-square foot house in Chicago and why it is still on the market after 6 years
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