What it is: Chloé is a luxury brand primarily known for its handbags, fragrances, and sunglasses. A lower-priced line, See by Chloé, sells handbags for $700 — a real one will cost you thousands of dollars.
Why it's hot: Trendsetters like Reese Witherspoon, Jessica Alba, and Alexa Chung have been spotted wearing Chloé handbags.
What it is: Prada is a 103-year-old luxury brand. It became iconic after being featured on the show Sex and the City more than a decade ago.
Why it's hot: Kim Kardashian did a series of racy ads for the luxury brand. She's also frequently spotted wearing the label's clothes.
What it is: The affordable cosmetics brand is sold at Ricky's and Target.
Why it's hot: Many beauty bloggers and industry insiders swear by the quality of its products.
What it is: The luxury brand has branched out from the trenchcoats that made it famous.
Why it's hot: The company's recent campaign with supermodels Jourdan Dunn and Naomi Campbell is flashy and colorful — a far cry from Burberry's practical image.
What it is: The luxury designer has an edgy off shoot brand which certainly attracts millennials.
Why it's hot: Plenty of celebrities have been photographed wearing the brand.
What it is: The luxury brand sells designer bags that stylish women love.
Why it's hot: It's a hot designer for famous folks; celebrities from Kylie Jenner to Janet Jackson have been seen wearing one of the designer's bags.
What it is: Michael Kors is known for its trendy hand bags and watches, which young women love.
Why it's hot: Women love Michael Kors bags. However, its tremendous popularity may be damaging the brand's level of exclusivity.
What it is: Dove sells soap and skincare products.
Why it's hot: Dove has won the hearts of young women with its body-positive ad campaigns.
What it is: Vans isn't just a shoe brand — it's a lifestyle brand. It targets those who love the skater life.
Why it's hot: Vans has a very loyal following, in part because of how it's cultivated an entire lifestyle surrounding its business, be it opening skate parks or spearheading the Vans Warped tour.
What it is: Hermes is a premiere luxury brand, known for its notorious — and wildly expensive — Birkin bag.
Why it's hot: The Birkin bag is a status symbol, and was canonized in the Upper East Side mom tell-all "Primates of Park Avenue."
What it is: OPI is one of the most popular nail polish manufacturers.
Why it's hot: Girls love OPI, and it's frequently found in nail salons. The brand also has quirky names for its polish colors, like "A Good Man-Darin Is Hard to Find" and "Aphrodite's Pink Nightie."
What it is: Swarovski sells crystal jewelry, with prices that have a wide range. The most expensive necklace on the company's website is $3,600, and the least expensive is $59.
Why it's hot: A wide price range certainly makes it appealing to women with various incomes. The brand currently has a line designed with the help of former Victoria's Secret model Miranda Kerr.
What it is: A high-end fashion brand that, since namesake designer Yves Saint Laurent died in 2008, has dropped the first part of the brand name.
Why it's hot: The company underwent a massive rebranding after Heidi Slimane was made creative director in 2012. "Before the re-launch we had a very small footwear business. Now Saint Laurent is one of our top ten [brands] at Barneys," said Daniella Vitale, chief operating officer and senior executive vice president of Barneys New York said to Fashionista earlier this year. "We took a very big risk, without any history, but Saint Laurent has been such a huge success for us and a fantastic return on our investment."
What it is: An online retailer that caters to young women with its unique and edgy designs. It's known for its founder Sophia Amoruso, who wrote the manifesto "#GIRLBOSS."
Why it's hot: Women love the confident attitude that the clothes — and Amoruso — demonstrate. Amoruso's success story is inspiring to many young women.
What it is: This Italian teen brand has been blowing up like crazy, with its crop tops, cut-off denim bottoms, and its gorgeous blonde models.
Why it's hot: Brandy Melville's recent rise has been helped by its popular Instagram account, which has more than two million followers and mainly features stunning — albeit super skinny — girls posing in its photos. The company has received criticism for its "one size fits all" clothing — it excludes women who are not super skinny.
What it is: Neutrogena is a skincare, haircare, and cosmetics brand that is sold at most drug stores, like CVS and Walgreens.
Why it's hot: Goldman Sachs and Teen Vogue's study revealed that cool girls were becoming more interested in beauty and cosmetics — and the foundation of that all is skin care. Additionally, Neutrogena's roster of celebrity spokespeople, from Kerry Washington to Kristen Bell, has helped its cache.
What it is: A makeup company with everything from foundation essentials to bright eyeshadow hues. It also sells makeup kits.
Why it's hot: The Goldman Sachs and Teen Vogue survey reported that cool girls are becoming more and more interested in cosmetics, and this brand has millennial appeal. (It also helps that Kim Kardashian uses Smashbox's eyeliner, according to Harper's Bazaar.)
What it is: A fast fashion retailer that churns multiples of runway-inspired collections each year. Its wild success has made its founder, Amancio Ortega, the second richest man in the world (and the richest man in the world for a few minutes).
Why it's hot: When it comes to retail, fast fashion rules. Millennials want stylish clothes quickly, and affordably.
What it is: Bath & Body Works is a mall staple, with its bath products, soaps, lotions, and more.
Why it's hot: What girl doesn't like to smell nice? Recently, Bath & Body Works played up millennial women's love for nostalgia, by throwing back to its iconic older fragrances, such as Cucumber Melon and Juniper Breeze with its#FlashbackFragrance campaign.
What it is: Essie is very popular nail polish company, known for its very quirky names. The brand's nail polishes are widely distributed in nail salons.
Why it's hot: These colors are practically instantly recognizable — it's hard go to a fall season without recognizing one woman wearing "Wicked." The brand's cutely named polish colors ("Fishnet Stockings," "Ballet Slippers," "Size Matters") are notable. Many women also anticipate the forthcoming colors each season.
What it is: A skincare company with products that — yes, are made from beeswax — but are also natural and friendly for those with sensitive skin.
Why it's hot: Women love using natural products on their skin, versus using body lotions and lip balms with tons of chemicals. The Burt's Bees Beeswax Lip Balm is especially popular.
What it is: The luxury shoe company was made famous when Carrie Bradshaw (Sarah Jessica Parker) of "Sex & The City" wore its shoes incessantly.
Why it's hot: The company still remains a popular luxury shoe brand, and the company's shoes for wedding dresses are also popular. Its stiletto pumps are iconic. The steep price tag ($965 at Neiman Marcus for the shoes pictured) helps the brand exude luxury.
What it is: The namesake brand of longtime shoe designer Sam Edelman sells a trendy variety of shoes, handbags, and accessories.
Why it's hot: Sam Edelman's shoes — which typically retail for between $100 and $300 — are affordable while still seeming like a luxury. Fans of the brand swear by the styles, which manage to be quirky and classic at the same time.
What it is: Maybelline is a makeup company with items available at many drug stores.
Why it's hot: Its mascara is especially popular, and the "maybe she's born with it" tagline is practically canonized.
What it is: Nordstrom is the department store that, until recently, seemed to be in better shape than its competitors. It has an off-price store called Nordstrom Rack, that has plans to expand rapidly in the coming years.
Why it's hot: The retailer is appealing to millennial women, as it has great customer service. Its outlet business helps attract a wide demographic of women. (Not all cool girls have tons of money.)
What it is: Target has managed to give consumers both reasonable prices and style at the same time, when it comes to clothes, apartment necessities, household goods, and more.
Why it's hot: Target has had many high-profile collaborations, including a recent successful collaboration with Lily Pulitzer. Target also expanded its plus size offerings. Target also sells dorm room staples, which can make the retailer particularly appealing for the college age set — or even cash-strapped young millennials who move to their own apartments for the first time.
What it is: The world's most valuable luxury brand is known for its accessories, handbags, and luggage, many of which are monogrammed with the brand's "LV" logo.
Why it's hot: Owning one of Louis Vuitton's tote bags is a rite of passage for many young women. Its products are the ultimate aspirational accessory.
What it is: This high-end denim brand is renowned for its fit. Rag & Bone also sells lower-priced products at TJ Maxx, giving it mass appeal.
Why it's hot: With famous fans like Gwyneth Paltrow and Khloe Kardashian, Rag & Bone is now a household name.
What it is: Ulta is a popular store that sells cosmetics, skin care, and haircare. It has its own name brand collection, as well.
Why it's hot: The store is a makeup supermarket, selling brands from Benefit to Tarte and more. The name brand collection offers affordable alternatives.
What it is: Kate Spade defines accessible luxury with designer bags.
Why it's hot: According to a recent Goldman Sachs and Teen Vogue report, the brand is one of the few handbag companies that have managed to capture the hearts and wallets of young women. The brightly colored stores and the millennial-friendly social media accounts certainly helps.
What it is: eos is known for its signature spherical lip balm, although the company — which stands for "evolution of smooth" — sells hand and body lotion and shaving cream, as well. The products are sold at drug stores, Target, and Walmart, amongst other places.
Why it's hot: It's attainable and still unique. The core product is an elevated version of lip balm, and people love the shape of the product.
What it is: Cartier is a luxury jeweler and watch maker that was founded in Paris, France more than 150 years ago.
Why it's hot: The retailer's "Love" bracelet has been sported by celebrities like Jennifer Aniston, Kylie Jenner, and Rihanna.
What it is: The namesake label of one of the world's famous designers, Marc Jacobs is known for its whimsical aesthetic.
Why it's hot: The designer's creative runway shows and colorful social media account have resulted in many fans.
What it is: The British fast-fashion juggernaut strikes a balance between quality and hip.
Why it's hot: Topshop is a favorite of many fashion bloggers, and has done collaborations with Nordstrom. Kate Moss has also collaborated with Topshop.
What it is: The luxury brand is known for its $5,000 handbags and opulent jackets.
Why it's hot: Chanel's creative runway shows — it once created a supermarket out of items emblazoned with its brand — are some of the most over-the-top in fashion. With celebrity spokesperson Kendall Jenner, it is earning points with the young crowd.
What it is: The cosmetics line created by photographer and make-up artist François Nars.
Why it's hot: The high-end products are sold at Sephora and Nordstrom, giving a wider audience access to its products. Nars is particularly known for its lipsticks.
What it is: This beauty store carries brands like Clinique, Bobbi Brown, Smashbox, and Nars, making it a one-stop shop for beauty junkies.
Why it's hot: Sephora's rewards program is widely cited as one of the best in the business, offering perks like free products after purchase. It also does in-store makeovers, making it a popular social destination.
What it is: The classic sneaker brand is known for its iconic Chuck Taylors brand.
Why it's hot: The sneakers have seen a resurgence as wardrobes become more casual and influenced by athleisure designs.
What it is: The shoe brand sells footwear and accessories in its retail stores and in department stores like Nordstrom and Macy's.
Why it's hot: Steve Madden is popular for selling trendy designs at an affordable price point.
What it is: The trendy specialty apparel store has become synonymous with hipsters.
Why it's hot: The brand's selection of trendy clothing, gifts, footwear, decor, and accessories is unparalleled in the retail world.
What it is: H&M is a Swedish fast fashion giant. Consider it one step above Forever 21.
Why it's hot: H&M offers runway-style clothing for less, and it also distributes high-fashion collaborations — such as its recent smash hit collaboration with Balmain.
What it is: This make-up brand is available at Sephora, Make Up Forever boutiques, and both's respective websites.
Why it's hot: Beauty bloggers swear by many of the brand's products, solidifying its status in the beauty world. Its HD foundation is especially popular.
What it is: Forever 21 is a massive fast fashion chain, known for churning out very affordable styles modeled off of runway looks very rapidly.
Why it's hot: Young women who are fashion-forward and cash-strapped love Forever 21. They can the looks they want — multiple looks, too — without breaking the bank. (Still, some consumers are shifting away from buying clothes that are cheaply made.)
What it is: Victoria's Secret is the number one lingerie retailer.
Why it's hot: Yes, Victoria's Secret is over-the-top and hypersexualized, but it sells. The brand also sells activewear and swimwear. Its most famous models — the Angels — are celebrities.
What it is: Urban Decay is a premiere cosmetics company.
Why it's hot: Urban Decay is known for extreme looks, with bright lipsticks, long eyelashes, and smoky eyes. Additionally, the brand recently partnered with Gwen Stefani.
What it is: Pink is Victoria's Sister teen-friendly, younger sister brand.
Why it's hot: Pink is affiliated with a premiere lingerie retailer, yet isn't nearly as intimidating as its sexier older sister brand. It also has a popular activewear line.
What it is: Sephora is the ultimate makeup emporium.
Why it's hot: Sephora is a one-stop destination for makeup, skincare, and hair products. Any woman who loves beauty loves Sephora. Its also rewards its customers with its points system, where customers who shop frequently enough can win free products.
What it is: Free People is Urban Outfitter's bohemian sister brand — and has been its secret weapon.
Why it's hot: Free People has mastered targeting its customers and brand positioning. The brand also drove sales last quarter through a foray into with its activewear line, FP Movement.
What it is: Nike is the biggest apparel retailer in the United States. Its use of technology helps it trump the competition.
Why it's hot: Athleticwear is all the rage, and Nike's innovation makes it particularly appealing. Its also recently made a push in its women's sector with more targeted advertising — and it's paying off.
What it is: MAC makeup is known for its brightly colored hues. It's incredibly popular with young women.
Why it's hot: MAC has collaborated with some of the hottest celebrity out there — Rihanna, Lorde, Nicki Minaj, and Ariana Grande. The brand also has a social message; its MACnificent Me utilized regular woman — including one plus-size woman — in its campaigns.
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