The 12 Companies That Spend The Most On Advertising
Jun 26, 2014, 00:02 IST
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Ad Age reports in its recently updated marketing database that the top 100 brands increased their advertising budgets by 4.4% this past year, a number bolstered by a 26% spending increase from the technology industry.
The two biggest gainers of the group were Expedia and Microsoft, up 30% and 61%, respectively.
Like last year, Procter & Gamble was the top spender, clocking in at just under $5 billion in 2013.