+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

The 20 most valuable brands ever acquired

Jan 17, 2016, 21:42 IST

Flickr/japokskee

The companies behind many of your favorite brands have been on a buying spree.

Advertisement

Kraft Foods last year became the most valuable brand to have been bought since 2000.

It was acquired by 3G Capital- and Warren Buffett-owned Heinz, with the Kraft brand valued at $41.3 billion, according to brand specialist Markables .

All brands which are acquired have to be valued and reported separately, according to accounting rules.

To get a better sense of the massive amount of money spent on acquiring big-name brands, Markables compiled a list of the 20 most value brands to have been bought since 2000.

Advertisement

Behind Kraft was tobacco company Lorillard, which was valued at $27.2 billion. It was acquired by Reynolds America, also in 2015.

The previous record was set in 2008 by beer makers InBev and Anheuser-Busch, which makes Budweiser.

Here is the full list of the 20 most valuable brands:

Next Article