Too Faced Shadow Insurance is the one-size-fits-all primer that you'll use every day.
If you want one versatile eyeshadow primer that you can use daily, opt for Too Faced Shadow Insurance. This is also what I personally use. It has a slippery, lightweight texture that blends seamlessly into my eyelids without tugging on the delicate skin.
This primer has a light beige color, but as you rub it in, the color mostly disappears (at least on my very pale lids). You only need a very tiny dollop for each eye, so a single 0.35-ounce tube lasts for a long time. While I can't quite attest to the "waterproof, crease- and fade-proof coverage for up to 24 hours" claim, I can say that this primer keeps my eyeshadow looking so good at the end of the night that I procrastinate washing it off.
I've noticed that eyeshadows with matte textures are a bit more difficult to blend in when used on top of this primer because it has such a grippy, tacky finish. But the added intensity and long-lasting vibrancy are worth it. Otherwise, this primer works equally well underneath powder, liquid, and cream shadows.
Too Faced Shadow Insurance comes recommended by editors at Best Products, Total Beauty, Into The Gloss, and Allure, and has a 4.6-star rating on Sephora based on 6,000 customer reviews.
Pros: Lightweight formula, easily blendable, waterproof, fragrance-free, wears up to 24 hours
Cons: Comes in one shade
Buy Too Faced Shadow Insurance from Sephora for $20