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The new CEO at one of the UK's biggest department stores is an ex-Amazon chief

May 26, 2016, 13:34 IST

Reuters / Plunkett

British retail giant Debenhams has appointed Sergio Bucher - the vice president of fashion at Amazon - as its new CEO.

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Debenhams' current CEO Michael Sharp announced that he was leaving last October, following pressure from high-profile investors.

The company issued a profit warning two years ago and their last annual report revealed an underlying sales increase of only 0.6%.

It'll be hoping Bucher turns its fortunes around.

Bucher joined Amazon in 2013 and oversaw a slow domination of the UK clothing market. Respondents to a recent UBS survey said the online retailer was their second most used outlet in the last six months.

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Amazon sells clothing from third parties but in February it launched its own fashion range.

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