After acquiring a potato-chip company in 1932, founder Herman W. Lay first sold his chips in Nashville, Tennessee.In the early 1930s, while he was still working as a traveling salesman, Lay would sell the snack out of the back of his car on the road. Around the same time Lay started his chip company, C.E. Doolin acquired a corn-chip brand that would become Fritos. After competing for nearly 30 years, Lay's and Fritos merged to form Frito-Lay in 1961.Four years later, the company merged again with Pepsi-Cola to create PepsiCo.During a campaign called Tastes of America, Lay's released eight flavors based on popular region-specific foods — like New England lobster roll in the Northeast and Cajun spice in the South.Depending on where you are in the world, Lay's flavors will change to reflect popular foods and tastes in different countries.In India, you can find flavors like Magic Masala. In Thailand, chips come in flavors like basil chicken and crab curry.Lay's constantly mixes up their flavor lineup with over 200 varieties created to date.The chips range from common flavors, like salt and vinegar and barbecue, to more unusual ones, like cappuccino, vegetable soup, and Beer 'n Brats.As of 2018, Frito-Lay buys its potatoes from 120 farms across 25 different states, Enjoli Francis and Eric Noll reported for ABC News.Some of these states include Wisconsin, Maine, North Dakota, and Texas. Lay's has held several contests over the years to find the next great chip flavor, offering a $1 million prize to whoever submits the best new recipe.Some of the flavors to come out of the contest include wasabi ginger, cheesy garlic bread, and Southern biscuits and gravy.Jody Denton, the executive research chef for Frito-Lay, has owned and worked at a variety of restaurants over the years including a Mediterranean bistro, an Asian-fusion restaurant, and Californian oyster bar. According to the company Facebook page, in 1944, Lay's became one of the first-ever snack-food brands to advertise its products on TV.Bert Lahr, best known for his role as the Cowardly Lion in The Wizard of Oz (1939), was Lay's first celebrity spokesperson.He appeared in a number of Lay's advertisements and commercials during the 1960s in the popular Betcha can't eat just one campaign.Read more:12 popular potato chips around the worldI tried 11 of the most unique potato chip flavors in Taiwan, including 'Classic Ham' and 'Salted Egg'8 popular packaged foods that go by different names around the world13 things you didn't know about Oreo cookies