+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Snyder's new release combines pretzel rods with a whole keg of beer

Oct 6, 2020, 20:01 IST
Insider
Your beer keg can also hold your snacks.Snyder’s of Hanover
  • Snyder's of Hanover and Captain Lawrence Brewing Company teamed up to pair a 27-ounce canister of pretzel rods with a 5-liter keg of special Oktoberfest brew.
  • The keg will be on sale for $49.99 on Captain Lawrence's website starting Wednesday.
  • It will also be available to purchase at Captain Lawrence's taproom in New York.
Advertisement

This October might look a little different than previous ones — but you can still celebrate Oktoberfest at home.

This year, snack company Snyder's of Hanover teamed up with the Captain Lawrence brewery to bring fall celebrations to your door with the limited-edition Snyder's Pretzel Keg.

The keg is complete with pretzel rods and a special Oktoberfest brew

The beer is a special Oktoberfest brew.Snyder’s of Hanover

This winning combo features a 27-ounce canister of Snyder's of Hanover's baked pretzel rods and a 5-liter keg of Captain Lawrence's Marzen Style Oktoberfest Brew.

The beer features notes of toasty bread, honey, and a hint of chocolate. Scott Vaccaro, Captain Lawrence founder and brewmaster, called it the perfect accompaniment to Snyder's of Hanover's pretzel rods.

He said that this collaboration was created to help consumers feel as though they went to Oktoberfest without ever leaving their homes.

Advertisement

The keg will be available for purchase for $49.99 at SnydersPretzelKeg.com starting Wednesday at 2 p.m. EST.

Visitors to the Captain Lawrence taproom in Elmsford, New York, will also be able to purchase this special combination while supplies last.

This isn't the first time iconic snack brands have teamed up with alcohol labels

House Wine and Cheez-It paired up in 2019.Courtesy of House Wine + Cheez-It

In 2019, Cheez-Its partnered up with House Wine to create a limited-edition box that combined the cheesy crackers with 20 glasses worth of red wine.

The House Wine blend contained a blend of 50% cabernet sauvignon and 50% merlot to pair with that cheesy, crunchy goodness.

Read More:

Advertisement

11 beers from around the world everyone should try

5 drinks you should avoid if you want a flat stomach

8 of the rarest and most expensive beers around the world

Next Article