2 TikTokers who show how the same clothes look on different body types say it's a challenge to find size-inclusive brands
- Two friends on TikTok started spreading body positivity with their series of videos.
- In the posts, they each wear the same outfits to show that viewers shouldn't limit their style based on their size.
- But they told Vogue that it's hard to find inclusive brands to feature.
Denise Mercedes Marte and Maria Castellanos, two friends on TikTok, have become known for their fashion videos on the platform.
The pair have two different body shapes and share videos of themselves wearing the exact same outfits to show that viewers can sport what's in style regardless of their size.
The pair previously told Insider that they started the series after sharing an Instagram post of them in matching bikinis at the beach in 2019.
"A lot of positivity came from that post," Marte said in a recent interview with Vogue.
So when she joined TikTok, she told Castellanos that they should continue the sentiment and share videos of themselves wearing the same thing more often. Now, they post using the hashtag #stylenotsize, which had 289.1 million views at the time of writing.
But the pair also told Vogue that finding clothing items that come in a range of sizes has proved to be a challenge. They said they look for inclusive brands so that their audience, who range in all body types, can also shop for the same looks.
"It's actually quite hard to find pieces; Not a lot of brands are size-inclusive," Castellanos said. "It takes us so much time finding something we like and something that everyone will be able to wear. We look for neutral colors for every skin tone, stretchy materials, and quality."
They named ASOS, the online retailer, as a favorite of theirs.