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I visited Aspen, the most expensive vacation destination in America, for the first time. Here are 13 things that surprised me.

  • At the start of the 2021 ski season, I visited one of the US' most expensive ski towns: Aspen, Colorado.
  • Aspen is a luxury playground for the rich and famous where property sells for $8,000 a square foot.

Nestled in Colorado's Rocky Mountains, Aspen is a small ski town known for vacationers with big budgets.

In April 2024, Travel and Leisure published the findings from an OptimosTravel study, which analyzed the cost of vacationing in more than 100 US vacation spots. At the top of the list was Aspen, with vacationers spending an average of $761.39 per person per day in the town.

And it's not the first time Aspen has made its mark as an expensive place to live and vacation. In 2022, Aspen was the world's most expensive ski town based on the listing price for prime ski property, according to Engel & Völkers, a global real-estate company. In 2023, the ski outlet SnowBrains named Aspen the most expensive ski town in the US.

Each winter, celebrities flock to the town to show off designer ski gear on the town's snowy slopes. I joined them in December 2021 and gained a taste of the town's lavish lifestyle.

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