+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

People are using TikTok's photo animation effect to remember deceased loved ones

Jul 9, 2021, 01:53 IST
Insider
TikTok users are using the app's photo animation filter on themselves and images of loved ones. @_the_true_senpai_/@rainss.kk/TikTok
  • TikTok users are using an in-app effect called "photo animation" to give life to still images.
  • When it locks onto a face, the effect makes it smile, blink, and move its eyes.
  • Users are applying it to posters, photos of deceased loved ones, and art.
Advertisement

TikTokers are using a new video effect on the app to animate posters, magazine covers, and photos of deceased family and friends.

The in-app effect, called "Photo Animation," has been used in over 80,000 videos and surged in popularity this week, sparking several parallel trends in which users apply it to photos around their homes. Once the effect locks onto a face, it begins to animate its features, making the person in the photo blink, smile, and move their eyes.

In order to use the effect, search "photo animation" on TikTok and click on the effect search result. From there, you can add the effect to your favorites in order to access it in TikTok's video editor, or immediately film a video using it. To access the effect in the video editor itself, click on the effects button to the left of the record button and look for the app in your favorites.

Along with photos of celebrities or other images, many are using the effect to reanimate photos of family members they say are deceased. Some of these videos have inspired an outpouring of support in their comment sections, sometimes prompting users to post further videos remembering the family members in the photos and sharing information about their lives.

"I tried this after seeing yours," one commenter wrote under @rainss.kk video in which she applied the effect to photos of her mother. "I just wanted to say thank you. I got to see my grandmother smile again."

Advertisement

Another trend associated with the effect sees users applying the filter to a reflection of their face in a mirror, leading to an uncanny effect in which the mirror image has a different facial expression than the person themself.

And, per some TikTok videos, the effect doesn't just work on photos - some users have successfully applied it to art or collectible figures as well.

This isn't the first time a photo animation effect has taken off on TikTok. PopSugar reported in March that users were previously using a separate app called MyHeritage to animate photos of their loved ones before uploading those results to TikTok.

To read more stories like this, check out Insider's digital culture coverage here.

Next Article