These before-and-after photos show how much Abercrombie & Fitch has changed

Abercrombie & Fitch was once known for its sexy ad campaigns.

But amid a changing consumer climate, it has toned down its notoriously sexy imagery. Its November marketing campaign did not feature nearly naked models; rather, it featured a fully-dressed Neelam Gill, a model who has been praised for social advocacy.

This is in part because Abercrombie & Fitch is now targeting an older consumer, someone 18 to 25, according to Chairman Arthur Martinez.

Looking at the Abercrombie of yesterday compared to the Abercrombie of today shows how far the brand has come, and how the company is clearly listening to its customers as they evolve. Now, the brand just has to hope that this shift will boost sales.