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This Chipotle-style Indian restaurant could give the underrated cuisine mass appeal

Aug 30, 2015, 23:48 IST

Hollis Johnson/Business Insider

The fast casual dining craze is in full swing, with restaurants of nearly every cuisine popping up. But Indian food, despite being absolutely delicious, makes up only a sliver of "ethnic food sales" according to the Washington Post.

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Enter Indikitch, the Manhattan-based Indian eatery that's causing quite a stir.

Based on the fast-casual service model similar to Chipotle, their first location in Flatiron opened in January 2014, and Indikitch recently expanded to a Midtown location this May.

The restaurant prides itself on its all-natural, GMO-free ingredients, and scratch kitchen where the food is made in front of the customer.

Having experienced - and loved - authentic Indian cooking my whole childhood at my best friend's house, I decided to give Indikitch a try and see if this fast casual experiment can bring aromatic Indian cuisine to the masses.

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