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This company with a 26-year-old CEO is being called Lululemon for hipsters

Marina NazarioSep 30, 2015, 19:24 IST

Outdoor VoicesOutdoor Voices Facebook

Outdoor Voices wants to be Lululemon's next major competition.

The young, chic athleisure brand launched in 2012 and has since been gaining traction and attention - especially on Instagram, where it has more than 33,000 followers.

The founder of Outdoor Voices is 26 year-old Tyler Haney.

With its high-wasted pants and tiny crop tops, the company appears to be targeting young hipsters with its women's line. The brand also has a men's line.

Here's what we know about Outdoor Voices.