This new virtual tape measure app is perfect for people who obsess over the tiny details in their home

Apple has said it's going all-in on augmented reality, a new technology that uses advanced cameras and sensors to understand the world around our devices.

Occipital is a startup that's been creating augmented reality hardware and software for years. It's now taken parts of Apple's new AR software, ARKit, and made software that's less games or fun novelty and more serious home improvement tool.

TapMeasure, which is now available for download, is an iOS app that can automatically make measurements and draft floor plans with an iPhone. It can create both simple 2D floorplans and 3D room models. 

One target audience for the app is interior designers, who can now make to-scale CAD files from an app. But normal homeowners might want to check the app out to do things like simple measurements or level framed items or artwork.

Occipital was founded in 2008 and has raised $23 million dollars in venture capital, according to PitchBook data. It not only makes AR software and apps, it also makes a device called Structure Sensor for iPads and iPhones that's an advanced 3D sensor that can take accurate measurements from farther away than Apple's new front-facing 3D sensor on the iPhone X. 

Occipital uses the Structure Sensor in a device it calls Bridge, a headset that runs AR software. Occipital also  previously released an app called Canvas that used the $379 sensor to create detailed CAD models of rooms.

But now some of those features are available in an app for iPhones launched in the past two years that you can download without needing any specialized hardware. Take a look: