Kritti Bhalla27 Jul 2022, 07:00
While digital marketing may be important to keep up with the digital trends that have emerged post Covid-19 pandemic, it may not be all that micro, small and medium enterprises (MSMEs) need. According to a panel of speakers on Business Insider’s discussions around the need for digital marketing for MSMEs, both online and traditional offline marketing tactics have to be used to form smart hybrid brand awareness activities for these small businesses.