We went to a lavish New York City party celebrating the most popular beverage of summer
La Nuit en Rosé, dubbed the world's first festival dedicated to rosé returned for its third year in New York City this past weekend.
The festival was launched by Pierrick Bouquet in 2014, dedicated to showing the versatility, diversity, and lifestyle of rosé wine beyond the glass, and has gained popularity especially in the Big Apple.
"I wanted to be the first one creating a festival on it, " Bouquet told Business Insider. "I also saw the potential with rosé because we could create something more fun and create a lifestyle experience."
A total of 5,000 people attended the three-day event featuring 40 exhibitors, 160 varities of rosé and 30 food exhibitors from popular restaurants in New York City including Fig & Olive, Risotteria Melotti, and Kesté. The event is also hosted in Miami and Los Angeles.
Business Insider checked out the festival, where rosé-inspired activities, foods, and drinks took over all four levels of the yacht. Tickets started at $75 per session.
Take a look at the weekend's spectacle below.