You can probably buy a Pumpkin Spice Latte at Starbucks starting Friday
Starbucks' "Pumpkin Spice Latte" Twitter account has been posting manic tweets over the last week, instructing PSL fans to look at the chain's Facebook page on Friday, September 1.
"I CAN'T TELL YOU YES I CAN NO I CAN'T STARBUCKS FACEBOOK SEPTEMBER 1ST THAT'S ALL I CAN SAY AH!!!" the account posted on Twitter on Monday.
The Twitter account's cryptic comments seem to be backed by barista chatter on the Starbucks Reddit page.
For many customers - even those who love the Pumpkin Spice Latte - excitement for the beverage may be tinged with concern that it's simply too early to drink the autumnal beverage.
In fact, the first day of PSL season has stayed pretty consistent over the years.
Starbucks began serving Pumpkin Spice Lattes on September 1 last year, even though the drink didn't officially begin appearing on menus until September 6. In 2015, customers in the know could access a special pass online to get the PSL on September 4, before the official September 8 launch. And, in 2014, customers who participated in an online scavenger hunt could order the drink on August 26, prior to the September 2 launch date.
Starbucks declined to share details on the Pumpkin Spice Latte's official launch date. However, the company did say that customers should keep an eye on the chain's Facebook page on Friday.