Strategy & techniques

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20 May 2024, 19:00

84% of Indian small businesses anticipate robust growth in 2024: CPA Australia survey

84% of Indian small businesses anticipate robust growth in 2024: CPA Australia survey

84% of Indian small businesses anticipate robust growth in 2024: CPA Australia survey

A recent Certified Practising Accountant (CPA) Australia survey has revealed an overwhelming optimism among Indian small businesses, with 84 per cent anticipating continued growth in 2024, significantly surpassing the market average of 70 per cent. Despite global economic uncertainties, 80 per cent of Indian respondents remain confident about the local economy's prospects for 2024, well above the survey average of 65 per cent.

While TikTok's future is unknown, micro-business owners continue to rely on it — including one founder who shared 3 tips for marketing and going viral
Bella Sayegh,Leila Jordan
25 Mar 2024, 14:29

While TikTok's future is unknown, micro-business owners continue to rely on it — including one founder who shared 3 tips for marketing and going viral

Micro businesses don't need an advertising budget to go TikTok viral. Founders should post content true to their brands to grow their follower bases.

Scaling up a small business comes with a unique set of challenges. Smart strategy and transparency with employees are essential.
Mariette Williams
16 Nov 2023, 01:48

Scaling up a small business comes with a unique set of challenges. Smart strategy and transparency with employees are essential.

To successfully scale up your small business, experts said to expand your company through hiring and employee management — while minimizing risk.