Here's Xiaomi CEO Lei Jun taking the stage for the launch event of the newest MiPhone, the MiPhone 2. He's wearing his trademark outfit: A black shirt and jeans.
Xiaomi charged fans to attend the smartphone launch. All the money went to charity though. Plus, everyone in the audience got some cool gifts like a free t-shirt and a smartphone-controlled toy car.
Here are the Xiaomi fans. They cheered throughout the entire keynote.
Like Apple, Jun starts his keynote with a little history and context about the company. Here, he points to a Goldman Sachs report that lists Xiaomi number one among domestic smartphone brands.
Before Jun announced the new flagship phone, he announced a more powerful version of the current flagship. That model had an "S" at the end of its name...
...just like Apple has done with the iPhone 3GS and iPhone 4S.
Then comes the star of the show. The MiPhone 2. This was Xiaomi's flagship Android phone last year.
Before Jun even shows off the device, he shows its box.
A lot of work went into this box, apparently. Xiaomi released this teaser image ahead of the MiPhone 2 launch to get fans excited. The box is strong enough to support the weight of two people.
At last! We get to see the MiPhone 2!
It runs Android. (Honestly, this phone is nothing special. But Jun and Xiaomi have such a grip on its fans that the crowd went wild when the phone appeared on the big screen.)
It comes in a bunch of colors.
One way Xiaomi is not like Apple: Jun spent most of the keynote going over the nitty gritty details of all the phone's specs. It's the kind of stuff that only true tech geeks would love.
But once Jun started talking about the features of the phone built for users, things get more simple. Here, he breaks it all down into 13 important things you need to know about.
Apple does the same thing when it announces new features.
Xiaomi phones have a voice assistant that's just like Apple's Siri for iPhones.
They also have an iCloud knockoff that lets users back up data from their phones.
There's even an iMessage wannabe app built into Xiaomi phones.
And like iMessage, there's a version of the app for computers.
Now Jun really plays with the crowd. How much will you pay for this amazing device?
Not bad! (This is about $300 U.S.)
But wait...there's more. All the fans get a discount voucher when they buy the new phone.
And again, the crowd goes nuts.
Let's check out some great apps back here in the States...
