Bitcoin Hits $400 For The First Time Ever

The bizarre "cryptocurrency" known as Bitcoin hit another all-time high this morning, ticking $402 on the Mt. Gox exchange.

On Tuesday, the Winklevoss brothers, who are Bitcoin bulls, gave a pep talk about it yesterday during Andrew Ross Sorkin's DealBook conference.

They're talking to Joe Weisenthal in New York City today at Business Insider's Ignition conference.

Here's a look at the recent action: