Get ready to shop with Tata Unistore this Diwali
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As per an Economic Times report, Tata Group is talking to brands of all categories; smart phones, electronic items and fashion brands for integrating with their offline stores. The company moreover is focusing on rural markets and sources aware of the development have said that orders will be dispatched by designated offline stores.
"The
Another Tata Group spokesperson informed, "Indeed e-commerce is of interest to the Tata Group. We will share more information at the appropriate moment."
The venture’s USP is going to be that the organization won’t indulge into price war with the brands like other eCommerce businesses. Tata Unistore officials have said that discounts will be decided by the brands and won't vary much from their in-store promotions.
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