If you try and visit the website of the now bankrupt Sports Authority - SportsAuthority.com - you'll end up getting redirected to Dick's Sporting Goods' website.
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If you try and visit the website of the now bankrupt Sports Authority - SportsAuthority.com - you'll end up getting redirected to Dick's Sporting Goods' website. Don't believe us? You can try it yourself by typing SportsAuthority.com into your browser.
This is what you will see:
Emily Cohn
The Wall Street Journal's Sara Germano tweeted about Dick's sneaky move on Wednesday.
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Dick's purchased the brand name of its former rival when Sports Authority went out of business, and is now snagging its former customers. It seems to be working: Germano reports, citing a Citi note, that the website redirect helped boost traffic to Dick's website by 73% last month.
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